Letter: Imagine a Target in Scotts Valley
by Mark Ransler, Scotts Valley
Oct 01, 2009 | 1275 views | 11 11 comments | 23 23 recommendations | email to a friend | print
EDITOR,

John Lennon said it best in his song, “Imagine.” The song has a lot of different interpretations and meanings to many different people. It could be about hate, love, uncertainty, peace, coming together, consequences of actions, etc.

How does the song apply to Scotts Valley? Imagine our community changing in the name of commercialism and lowering our quality of life.

Many of us chose to live in peaceful Scotts Valley, to get away from the Silicon Valley impacts of congestion, pollution and the headaches of traffic. Does Target make our lives better or worse?

Next, imagine Santa Cruz Costco, with its huge parking lot and oversized building, moving next to the Scotts Valley Hilton. The difference is that Costco is in a commercial zone, whereas Scotts Valley wants to place Target on a two-lane country road. Does Target make our streets safer or worse?

The song “Imagine” is thought-provoking. I assume the song was written to make us all stop, wonder and place some forethought on life.

By placing a big Target sign at the mouth of Scotts Valley, the company hopes to draw more cars to its store. Expect longer delays not only at the Mt. Hermon on- and off-ramps, but all along the Mt. Hermon corridor as you try to get through town.

And what about the proposed new fire station across from Target?

Does a 143,000-square-foot store and 512 parking places improve your life? Just imagine.

You have until Nov. 4, 2009, to let your voice be heard by the City Council about this issue. After that, no more imagining. The City Council will decide on this project.



Comments
(11)
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love scotts valley
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November 20, 2009
thief
legal immunity
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October 17, 2009
Your council has legal immunity from making bad decisions. The city/taxpayers gets to pay to defend them from lawsuits for improprieties.

So they get rewarded for making decisions favoring lobbyists who reward them for selling out the city, then the city pays lawyers to protect them from prosecution for their crimes.

Now thats a racket!

Silly me, I thought schools and teachers securing the future were more important.

Fight SV Target
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October 10, 2009
Please contribute to the fight against this inappropriate Big-Box project in Scotts Valley!

Click on this link to donate money for this fight

http://www.rldpac.org/donate.html
love scotts valley
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October 04, 2009
"Say good bye to the Scotts Valley we all have known" not sure how long you have been in Scotts Valley but the city has been getting larger since 1966. Growing at the same rate as other cities. Open space is not going to be around forever. Why don't you buy the open space that is around and just sit on it. let is sit and grow. Pay your property taxes from all that money you make out of the the city of Scotts Valley.......Now that's the city of Scotts Valley we all know!!!!!
Les Dittert
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October 03, 2009
Well done MR. Ransler.

Now, just keep imagining, like that the Costco store and its parking lot is sitting on a concrete pad 26 feet above the La Madrona drive, and that the building roof adjacent to the road would be higher than the base of the red dome of the Santa Cruz Clock Tower, quite intimidating.

The proposed project would give a whole new meaning of "responsible hillside development" (one of Randy Johnson's campain promises) by levelling the hillside by constructing a 26 feet high earthen fill at the La Madrona side of the store and buldozing and blasting into the hillside (see the Geotechnical Report) for the up to 32 feet high retaining walls at the other side of the store.

There are many more concerns in the DEIR and Geotech reports, and many more not considered, so please read these documents before making up your mind to accept the proposed arrangement for this site.

PS. The building perspectives in the DEIR are distorted and incorrectly scaled to the correpondig photographs shown.
Last 2 Large Lots
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October 02, 2009
With the Town Center project (currently on life support) taking the center of Scotts Valley, the Polo grounds being taken for more housing and Target trying to take the southern entrance to Scotts Valley that leaves just two significant undeveloped pieces of land in our once quiet little town. Where are they and what will be developed there? The first is on Scotts Valley Drive next to the RV place. It doesn't have visibility from the highway but the land is available. The other lot (next to Enterprise Way/Borland Building) is the location where Borland had a soccer field. That 6.7 acre plot is currently for sale and even has it's own Highway 17 ramp. What will the City Council allow to be built there? That spot was even evaluated by the City as an alternative location for Target and the EIR listed the location as Superior from an environmental perspective. That lot is probably next to be developed. At multiple City Council meetings Mayor Randy Johnson has stated that he doesn't feel it is the City's position to say what business can or can not move into Scotts Valley.

So this may be you last stand. Push back or accept that Scotts Valley is almost out of open space and the two plots that are still open are both currently for sale. Say good bye to the Scotts Valley we all have known. We may soon be a mini San Jose. Think of all the sales tax leakage from not having a car dealership in Scotts Valley. Yikes!
They paved paradise
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October 02, 2009
Don't it always seem to go

That you don't know what you've got

Till it's gone

They paved paradise

And put up a parking lot

They took all the trees

Put 'em in a tree museum

And they charged the people

A dollar and a half just to see 'em

Don't it always seem to go

That you don't know what you've got

Till it's gone

They paved paradise

And put up a parking lot

Hey farmer farmer

Put away that DDT now

Give me spots on my apples

But leave me the birds and the bees

Please!

Don't it always seem to go

That you don't know what you've got

Till it's gone

They paved paradise

And put up a parking lot
anonymous
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October 02, 2009
"You have until Nov. 4, 2009, to let your voice be heard by the City Council about this issue. After that, no more imagining. The City Council will decide on this project."

Doesn't matter. They've already decided. We all know they want it. I was wondering if 1 or 2 of them might vote against it just to save their own political careers knowing full well that the majority will pass it when in actuallity that's what they really want too. You see how the SV city council has got me thinking? They should be fighting to defend our town from developers but instead they're fighting to plow it over. Sad. SV was an oasis between Santa Cruz and the SF to SJ mess. Now I guess we'll be like every other crowded city except with a ring of trees around it. I was at the dog park the other day and I looked around and saw a 360 degree vista view of pretty tree lined horizon. The I thought how that will all be blocked out by the 3 story Town Center buildings of stores with condos on top. Yuck. How stupid. There was also a remote control plane flying that reminded me of when the little planes use to land in SV. Someday a bulldozer will plow that old runway away. Maybe I should grab a piece of it as a momento and put in my backyard.

anonymous
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October 02, 2009
"get your 10% of the population to the City Council meeting and make a difference I will be there to laugh at your mind games....great comedy..Founding fathers would be proud of Target....Scotts Valley is still going in the right direction!!!!!"

It's too bad 90% of our town are idiots like this. Founding fathers? Of SV or America? I think either ones would be rolling in their graves if they saw what you plan to do to the beautiful world they lived in.

love scotts valley
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October 01, 2009
ya!!!!country rd........fire station traffic....Scotts Valley not peaceful.....get your 10% of the population to the City Council meeting and make a difference..I will be there to laugh at your mind games....great comedy..Founding fathers would be proud of Target....Scotts Valley is still going in the right direction!!!!!
Love SV
|
October 01, 2009
Well said Mr. Ransler. Well said!


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