The Brookdale Lodge's new owner Pravin Patel, a Santa Cruz-based hotelier, plans to revive the troubled landmark. Lucjan Szewczyk/Press-Banner
The Brookdale Lodge's new owner Pravin Patel, a Santa Cruz-based hotelier, plans to revive the troubled landmark. Lucjan Szewczyk/Press-Banner
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New owner hopes to breathe life into Brookdale Lodge
by Joe Shreve
Jul 31, 2014 | 355 views | 0 0 comments | 5 5 recommendations | email to a friend | print
The Brookdale Lodge's new owner Pravin Patel, a Santa Cruz-based hotelier, plans to revive the troubled landmark. Lucjan Szewczyk/Press-Banner
The Brookdale Lodge's new owner Pravin Patel, a Santa Cruz-based hotelier, plans to revive the troubled landmark. Lucjan Szewczyk/Press-Banner
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A new chapter has begun for one of Santa Cruz County's most historic buildings, as the Brookdale Lodge was officially purchased last week by a Santa Cruz-based hotelier.

On Tuesday, July 22, Pravin Patel, who has owned and operated hotels in Santa Cruz, Watsonville, and Pebble Beach for more than 20 years, officially closed escrow on the property, which has sat unused for nearly 3 years.

Patel, who has worked closely with Santa Cruz County officials in his pursuit of purchasing the property, said that his goal is work to restore and repair the Lodge's tarnished reputation and tourist appeal.

He purchased the Lodge from the State Bank of India, which had foreclosed on the property after the previous operator, Sanjiv Kakkar, defaulted on his mortgage amid a deluge of legal troubles that resulted in a criminal indictment and jail time.

“The whole thing is moving forward,” Patel said of his $2.7 million investment. “This property is dying to come back to life — it needs major CPR.”

The property, as famous for its alleged ghosts as for the celebrities and politicians who frequented it in its World War II-era heyday, has been shuttered since October 2011, when Boulder Creek fire officials shut down the property due to safety violations.

Since then, the property has sat vacant, save for an on-site caretaker.

That, however, has not stopped a combination of vandals, would-be squatters, looters, and years of deferred maintenance from making restoration a massive undertaking.

Patel said that he believes that he is up to the challenge, and said that his goal is to complete the first phase of the property's restoration — the hotel rooms and the retail shops — by the beginning of 2015.

“I want to really take my time and do it right,” he said. “It could be world-class again.”

Patel said he is determined to avoid what he described as the mistakes of previous owners, and will not be renting out sections of the Lodge as long-term housing — which, he said, had proven troublesome as tenants and tourists often did not mix.

“The biggest mistake they made was crossing clientele,” Patel said, adding that the focus of the Lodge would be as a hotel, appealing to tourists with amenities such as shuttles to local attractions such as Roaring Camp Railroads, the Mystery Spot, and the Santa Cruz Beach Boardwalk.

He said that, once the hotel and retail section is reopened, he will focus his attention on the bigger issue of restoring the lobby, venue area, and famous Brook Room — all of which bear some level of damage from vandals, the elements, and general disrepair.

“It didn't get run-down overnight,” Patel said. “So it's not going to be fixed overnight either.”

As the restoration progresses, he said that he would like to highlight the long and storied history of the Lodge and plans to create tributes to the events, people, and stories that the establishment has had a role in.

“I would really, really like to bring it back in time to when it was classy,” Patel said. “I don't know when it was the last time it was run at a peak respectable level.”

Patel said that he wants to be as involved in the community as possible as he becomes part of the San Lorenzo Valley business community, and said that he plans on reaching out to the San Lorenzo Valley communities for input as to what they'd like to see as the Lodge develops.

“This belongs to the community,” he said. “I may be the owner, but I need the local community's input — I'm going to need all the help I can get.”

Hank Emmons, who has served as caretaker of the property while it sat vacant, said that he believed that the Lodge reopening would be a welcomed sight in the Valley, given the number of people he's found on the property making pilgrimages to where weddings, anniversaries, and other memorable life events have taken place.

“People come back to this place,” he said. “Everybody's got a story that comes to the barricade.”

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Press-Banner reporter Patricia Sousa
Press-Banner reporter Patricia Sousa
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Press-Banner welcomes new reporter
by Press-Banner
Jul 31, 2014 | 315 views | 0 0 comments | 4 4 recommendations | email to a friend | print
Press-Banner reporter Patricia Sousa
Press-Banner reporter Patricia Sousa
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On Monday, July 28, the Press-Banner welcomed reporter Patricia Sousa as the newest member of the publication's news staff.

Sousa, 23, hails from Watsonville and is a recent graduate of Cabrillo College, where she earned degrees in journalism, liberal arts, and culinary studies.

She will begin attending classes at San Jose State University in the fall, where she will be working toward earning a bachelor of arts degree in journalism.

As a member of the Press-Banner's staff, she said that she looks forward to getting to know the communities and people of the Scotts Valley and San Lorenzo Valley areas.

“I look forward to writing and interviewing, and I'm looking forward to meeting people,” Sousa said. “I just like to talk to people and find out what they do with their lives – everyone's different.”

She will be working alongside longtime Press-Banner reporter Joe Shreve, who is currently handling editorial duties.

He said that he was already impressed by Sousa's writing ability and inquisitive personality.

“Patricia is a go-getter, she's prepared, and eager to learn – that's the makings of an outstanding reporter,” Shreve said. “She's going to do a terrific job and we're lucky to have her.”

During her time at Cabrillo, Sousa served as editor of the news desk for the Cabrillo Voice campus newspaper, and also secured an internship at KSCO AM 1080 in Santa Cruz, where she has had the opportunity to be on the air.

Sousa said that her inspiration to become a journalist came from a mentor she had while she was in middle school.

“He said that I had a gift for writing that I didn't know I had – imagination in writing,” she said.

From that point on, Sousa said, she sought out any chance to write – including a turn on the staff of the yearbook at Mt. Madonna School, from which she graduated in 2009.

In her spare time, Sousa said that she enjoys cooking, cycling, photography, as well as singing and composing songs to play on the guitar.

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Dance1LS8-1-14 (7-30-14) (7-30-14) Annamarie Hagen-Esquerra (left to right), owner Libbey Blumberg and Cece Kerns during Senior Jazz Class at Mountain Dance Studio - Ben Lomond's brand-new art venue. Lucjan Szewczyk/Press-Banner
Dance1LS8-1-14 (7-30-14) (7-30-14) Annamarie Hagen-Esquerra (left to right), owner Libbey Blumberg and Cece Kerns during Senior Jazz Class at Mountain Dance Studio - Ben Lomond's brand-new art venue. Lucjan Szewczyk/Press-Banner
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