by Peter Burke/ Press-Banner
Oct 23, 2009 | 437 views | 4

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A handwritten sign on the door at In Vino Veritas in Scotts Valley announces the eatery’s closure Wednesday, Oct. 21. Lucjan Szewczyk/Press-Banner
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Scotts Valley Italian restaurant In Vino Veritas shut its doors last week without so much as a farewell to Scotts Valley.
On Wednesday, Oct. 21, scraps of paper with the word “Closed” were found taped to the front doors, and a look inside revealed empty tables with maroon napkins still neatly folded and silverware at each setting. Owner and chef Luca Rubino did not return calls this week.
“I was pretty shocked myself,” said Sharolynn Ullestad, executive director of the Scotts Valley Chamber of Commerce. “In my last conversation with him, we were looking ahead.”
In Vino Veritas was to be one of four featured restaurants at the chamber’s joint mixer with Los Gatos and Campbell on Thursday.
Ullestad tried to reach Rubino, without success.
“It just makes me sad,” she said.
Nathaniel Muñoz was a waiter at the restaurant for a few months before it closed. He and other staff members were in for the lunch shift when Luca told them he was closing the restaurant.
Muñoz said Luca said he had “lost the passion,” and that as a result “the food wouldn’t be the same.”
The restaurant opened in 2006 and was run by Luca Rubino and his sister, Aldina Rubino. The pair had previously opened La Bruschetta in Felton in 2000, before selling it when they opened In Vino Veritas.
The restaurant shares a building in the Kings Village Shopping Center with the Scotts Valley Library and Choi’s Tae Kwon Do. It is not visible from Mt. Hermon Road, the busiest thoroughfare in Scotts Valley.
For some reason, that spot has not been successful for restaurants. Perhaps it is to far back from the main road, and people forget there might be good eats there.
I wonder what restaurant will roll the dice there next?
http://www.scottsvalley.org/planning/Jack.html
We don;t need no stinking class. We got Malones with fried fries and hamburgers. They don;t just serve it, they serve it in a dish! FANCY STYLE!
One thing for sure , money not being spent for whatever reason, will close store doors. A hole in the wall is what you have. Maybe you can tell us that they "lost the passion"?
lol
Sounds like they "Lost people with money"
Who wrote this? Reed?
Stores that accessorize well with Target are not the ones in town, they will be replaced with jack in the Box, Pizza Hut and jiffy lube.
Such class in such a classless town.