Editorial: Summer business hits hard, fast in SV
by Press-Banner editorial board
Jul 28, 2011 | 7071 views | 4 4 comments | 837 837 recommendations | email to a friend | print
Unlike its students, there’s been no summer vacation for the city of Scotts Valley in 2011, as major players in the business and education community made major changes.

It started with Seagate’s exodus from Scotts Valley. Several divisions remain on Scotts Valley Drive, but the streets and restaurants have quieted at lunchtime.

Then, Bethany University announced its closure. While the university’s closure will not be felt in the same way as losing the headquarters of a worldwide technology leader, the presence of Bethany’s students and staff will certainly be a hit to the social and cultural aspects of the city — not to mention landlords who relied on students to occupy housing in the north end of town.

In the meantime, Scotts Valley’s beautiful new library opened with a bang. We are certain that the investment by the city to build the library will only help its efforts to begin work on the Town Center as the economy slowly improves.

But that’s not the end of the story.

Bay Photo, a Santa Cruz institution, has jumped on the opportunity to expand its operations. The professional photo-printing company is in escrow to buy Seagate’s former headquarters. The city has paved the way by waiving some fees related to modifying the buildings to suit the company’s business, and funding seems to be falling into place.

Bay Photo leaders have publicly stated that the company has outgrown its headquarters and is looking to expand. Purchasing the Seagate campus and moving to Scotts Valley almost certainly means Bay Photo plans to make the city a long-term home. The presence of Bay Photo and its many Santa Cruz County employees in Scotts Valley will be a boon to the city and the surrounding community, much as Seagate’s longtime presence was.

Zero Motorcycle’s continued expansion — and willingness to stay in Scotts Valley — and Easton-Bell’s recent move to the city cannot be understated in this discussion.

There is even hope for Bethany’s campus. Earlier this month, Assemblies of God leaders told alumni that San Francisco-based Olivet University is interested in the space.

In a best-case scenario, a sale would take place and Scotts Valley would have another university move in within the next year.

And speaking of education, the hiring of Penny Weaver as Scotts Valley Unified School District’s superintendent has been met with quiet enthusiasm by education stakeholders. City leaders, school leaders and even community members are watching to see how Weaver’s hiring helps the district as it continues to address long-term facility needs in the volatile economy.

Change is in the wind, and Scotts Valley seems to be handling it with a steadiness that comes from leaders acting to ensure the city remains viable.

Comments-icon Post a Comment
Strive for less?
July 31, 2011
Front page coach, striving 4 excellence. PB/Town council set mediocrity goal.
Da daryl
July 31, 2011
Hay frank Paul and da Daryl Are you three never happy maybe you all should move with Paul to Aptos
Short sighted
July 30, 2011
50% vacancy of commercial space.

Expenditures higher than income, no turnaround soon.

Overpriced library expenditure, now off tax rolls.

Middle School still requires solution.

Etc., Etc. Smoke shop gone...but

Somebody is smoking something that makes them think this is success.

Low expectations?

Maybe that joker is right, rejoin the county, cut the useless expenditures for duplicate functions. rebuild the school, pay off bills, get house in order.
July 30, 2011
Steadiness of decline is not praiseworthy.

Stop spending more than you take in.

repeat 20 times.

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